A common opinion is that employers are not making hiring decisions in the summer, but rather wait until the fall.  That is simply not true.  Employers are working harder to evaluate their own goals and are constantly searching for the right fit for their upcoming openings.  Summer is the perfect time of year to re-evaluate your career goals, both short-term, and long-term, as well as establish relationships with people who may be able to help you in your field.

Take full advantage of the summer slow down with these strategies to maximize efforts in your job search and better prepare yourself for the transition into a new career.  The first way to maximize your job search is to create and control your internet image, as stated by businessinsider.com:

Whether it’s LinkedIn, YouTube or Facebook, every professional should have an online presence.   Many employers research job candidates on the Internet before making hiring decisions.

Therefore, it is vitally important that you take control of your online identity and carefully monitor the “personal brand” you’re building on the Internet.

In addition to creating and controlling your internet image, becoming an active part in your network, building relationships, and solidifying existing relationships is the next step.  There are many networking events and social activities held throughout the summer for this very purpose.  Maintaining a positive image and continuing to forge contacts will help you succeed in your job search.

The third strategy for maximizing your job search efforts in the summer is to create or update your career “tool kit”.  Having a well thought out and prepared resume is the first tool, but there are other items that are a must for potential employers.

Most job seekers use only their resume as the cornerstone of their search because their other “tools” are weak or nonexistent.

But there are many other documents you should have in your “career tool kit” — accomplishment stories, positioning statement, a one-page biography, target company list, contact list, professional references, and letters of recommendation.

These items are important not just to land the next job — but also to maximize your long-term career success.

Overall, the summer months can be a very productive period of time for job seekers.  Waiting until the fall to start preparing for job interviews will have you trying to catch up with the people that have a positive internet image, have created and established relationships and contacts, and have a maximized “tool kit”.

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